Prompt Joy
Dell Holiday Organic Social
Holiday planning is not always easy. Between gift shopping, meal preparation, and other festivities, it can feel overwhelming. But no matter how difficult it seems, AI can help you generate the perfect end result.
We were briefed with developing a set of winter holiday-themed social assets that would educate people on ways AI can help them during the holiday season. The content must be unique, but aligned to, the holiday campaign that launched the month prior, and each asset needs to be optimized for organic social. We wanted to show how the everyday user can go to AI for all their unfiltered, chaotic, seemingly impossible needs.
Entertain Joy
Showtime for them, go time for you. Use AI for cozy ways to keep everyone occupied🍿
Unwrap Joy
From “difficult to shop for” to unwrapping smiles. Use AI to brainstorm, buy and even help wrap a gift as unique as he is🎀
Craft Joy
Prompt: Show me how to make a table centerpiece using only construction paper and tape that looks winter-y but not snow-y.
Post copy: Let AI help you craft the most festive holiday decorations✂️🎄
Prompt Progress
Whatever your goals this year, use AI to help you reach them🙌
Connect Joy
Prompt: Help me plan a weeklong trip to surprise my friend who's studying abroad and can't come home for the holidays. Include site-seeing recommendations!
Post copy: Use AI to come together this holiday season🫂
Compose Joy
Prompt: Create a holiday playlist that’s not the same songs I hear in every store and has a mix of genres so my entire friend group will enjoy it and is shareable so I can jam out with my long-distance bestie
Post copy: Enlist AI's help in creating a holiday playlist that harmonizes with all your karaoke dreams🎤
Serve Joy
Create a holiday menu for 12 people that includes gluten-free options, a chocolate dessert and a festive cocktail. Oh and also a dog treat recipe.
Send Joy
Prompt: Help me create a holiday card that feels personalized for each name on my list but doesn't take me hours to make and has a Candy Cane cowgirl theme
Post copy: Use AI so each person on your mailing list feels enveloped in thoughtfulness💌